Breeze Partners with Principal Financial Group® to Expand Online Disability Insurance Platform – InsuranceNewsNet

OMAHA, Neb., June 08, 2022 (GLOBE NEWSWIRE) — Brokenthe OmahaA New York-based insurtech company that simplifies the distribution of disability and critical illness insurance, today announced the addition of the individual disability insurance product of Main financial group® to their wallet.

This new integration, based on Breeze’s proprietary API, allows insurance distributors to easily integrate the product into their own native digital platforms and reduce submission and request time to less than 15 minutes.

“We are excited about this partnership with Principal as it aligns with our mission to be a comprehensive provider of digital disability insurance products across a wide range of occupations and income levels,” Colin Nabity, CEO and co-founder of Breeze, said. “This move allows us to better serve current and future Breeze channel partners who want to grow their income protection sales through a seamless online experience.”

From quote to registration, Principal® individual disability insurance is fully integrated into Breeze’s streamlined platform; Breeze’s partner insurance distributors and independent agents can offer primary disability insurance to their customers directly through Breeze’s agent portal or through Breeze’s proprietary API. The product is also available on Breeze’s direct-to-consumer platform.

Breeze’s proprietary technology makes it possible to get a disability insurance quote in seconds and apply online in minutes without having to cut through the paperwork associated with traditional disability insurance sales.

“Principal is focused on providing the best experience for its customers, and this partnership allows us to create a seamless and fully digital journey,” said Sean McCartney, Vice President of Specialty Benefits Sales and Account Management at Principal. “Principal is committed to providing unique technology-driven solutions that simplify the benefits experience. Integrating our Individual Disability Insurance product into Breeze’s proprietary API improves overall access and experience for customers and distributors.”

The principal has a AM Best Company rating of A+, the second highest of 13 rating levels in the March 2022. Principal offers many perk designs, with a variety of percentages, maximums, perk durations, own employment, and elimination periods.

According LIMRAonly 14% of Americans had disability insurance in 2021 despite US Social Security Administration stating that 25% of Americans will experience a disability during their career before retirement. A confusing application and underwriting process for buyers and sellers contributed to this income protection gap.

Since launching in 2019, Breeze has been on a mission to close the income protection gap by simplifying and digitizing the disability insurance application process for consumers and insurance distributors. The addition of the Principal individual disability insurance product to the Breeze platform is an important step towards realizing the Omahainsurtech mission.

About Breeze:

Broken is an online insurance broker that makes it easy to buy and sell disability and critical illness insurance. Leveraging industry expertise and innovative technology, our team is building a better way to distribute income protection insurance for the most financially vulnerable times in life – like cancer, heart attacks and serious accidents. The policies offered by Breeze replace part of a policyholder’s regular income and can be used to help with large medical bills, mortgage payments, groceries, and more.

About the principal:

Main financial group® (Nasdaq: PFG) is a global financial company with 18,500 employees1 passionate about improving the wealth and well-being of people and businesses. In business for over 140 years, we help over 54 million customers1 plan, protect, invest and retire, while working to support the communities in which we operate and build a diverse and inclusive workforce. Director® is proud to be recognized as one of America’s 100 Most Sustainable Companies2a member of the Bloomberg Gender Equality Index and a top 10 workplace in financial management.3« Learn more about Principal and our commitment to building a better future at

1 As of March 31, 2022
2 Barrons, 2022
3 Pensions and investments, 2021

AM Best’s insurance company ratings range from “A++” to “S”. AM Best indicates that “A++” and “A+” ratings are awarded to companies that, in AM Best’s of opinion have a superior ability to meet outstanding obligations to policyholders.

Third-party ratings relate to Main life insurance company and Main national life insurance company only, and do not reflect rating actions or opinions relating to the US life insurance industry generally. Source: AM Best Company—’A+’ superior – second highest rating level out of 13. Ratings are current to March 2022.

Ratings are not a recommendation to buy, sell or hold any security. Ratings may be revised or withdrawn at any time by the awarding agency, and each rating should be assessed independently of any other rating.

The information is current at the time of this piece’s creation. Keep in mind that portfolio holdings are subject to risk.

Disability insurance has limitations and exclusions.

©2022 Principal Financial Services, Inc.

Insurance products issued by Principal National Life Insurance Co (except in NY) and Principal Life Insurance Company®. Plan administration services provided by Principal Life. Principal Funds, Inc. is distributed by Master Fund Distributor, Inc. Securities offered by Principal Securities, Inc.member SIPC and/or independent brokers/dealers. Listed companies are members of the Principal Financial Group®, Des Moines, Iowa 50392.


For more information:

mike brown

Director of Communications, Breeze

[email protected]


Ashley Miller

Senior Communications Specialist, Principal

[email protected]


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Breeze partners with Principal to develop its online disability insurance platform.

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Breeze Partners with Principal

Breeze Partners with Principal

Source: Breeze

About Antoine L. Cassell

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